With limited time and resources, it’s often challenging to attend conferences. But there is value in seeing and touching innovations in a working environment. For this reason, ODIN, RFID Journal and ThingMagic united to encourage attendees of RFID Journal LIVE! to engage more deeply while at the conference by trying out a breakthrough application in the real world. In doing, attendees not only gained a more valuable on-site experience, but also experienced first-hand how RFID combined with social networking could help them achieve their business goals, even after the conference had concluded.