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CASE STUDY: Odin builds brand loyalty and reach using RFID in social media kiosks

With limited time and resources, it’s often challenging to attend conferences. But there is value in seeing and touching innovations in a working environment. For this reason, ODIN, RFID Journal and ThingMagic united to encourage attendees of RFID Journal LIVE! to engage more deeply while at the conference by trying out a breakthrough application in the real world. In doing, attendees not only gained a more valuable on-site experience, but also experienced first-hand how RFID combined with social networking could help them achieve their business goals, even after the conference had concluded.