Retail & Anti-Counterfeiting
Whether it’s a consumer good like a handbag, or a critical item like a patient drug, counterfeit products are everywhere.
To differentiate a real item from a fake has typically required high-end laboratory analysis, unique material compositions, and more. Unfortunately generic solutions aimed at solving counterfeiting can also be copied.
RFID can be used to enhancing the shopping experience while boosting the bottom line. Beyond track and trace and supply chain efficiency, the new RFID retail solutions “Improved receipt, faster cycle counts and greater inventory visibility have freed up over 175 labor hours per month at each of the 10 RFID-enabled American Apparel stores. The analysis suggests that American Apparel could save $27,000 annually per store through reduced labor. However, we expect at least a portion of labor savings can, and should, be redeployed to help drive revenue through increased customer interaction,” according to Reik Read in an RFID Monthly Apparel Supplement.
ThingMagic partner TAGSYS has deployed its RFID solutions within a number of retailers’ production supply chains, bringing significant operational benefits both in logistics and retail, with an average ROI of less than 18 months. Notable retail customers include:
- Rica Lewis, the leading supplier of jean apparel to major European retail stores. It sells more than 5 million pairs of jeans each year. Rica Lewis is using the TAGSYS “RFID for Fashion” solution to deliver a better customer experience and improved store efficiencies. Its RFID implementation delivers complete real-time visibility of its merchandise from distribution to the Point of Sale. Each sales manager from Rica Lewis is equipped with portable RFID readers, enabling them to perform rapid inventory of items directly on the sales floor, greatly improving the efficiency of retail distribution. Initial results have demonstrated that the previous manual inventory has been reduced by more than 80%.
- Serge Blanco, a French luxury sportswear designer and retailer, tracks more than 1.5 million items per year at its distribution centers. The company uses TAGSYS “RFID for Retail,” which incorporates UHF garment hang tags, HHU-400 handheld readers, the SRU-400 point of sale reader, UHF Security Gate for theft prevention, and TAGSYS’ e-Connectware software, which manages RFID data and processes. At Serge Blanco, the merchandise is received into the back room and then moved to the retail floor. The RFID tags are read as they pass through UHF RFID reader portals positioned at a variety of checkpoints. Information is recorded and the inventory is automatically updated in the store’s management database. Fitting rooms are also equipped with RFID readers so that Serge Blanco can assess conversion rates of products based on what customers try on versus what they actually purchase. Inventory on the shelves also is performed regularly so that the right items are available to customers and not hidden away in the back room.
These are just a few examples of the natural applicability of RFID in the Fashion & Apparel supply chain. Tremendous opportunities for improved customer satisfaction exist when the RFID infrastructure is integrated into the IT system, allowing brand manufacturers and retailers to have access to actionable information in real-time.
JADAK has partnered with Zortag to provide our customers with anti-counterfeiting measures that are easy to apply, yet impossible to duplicate, even for the manufacturer!
With a label that is comprised of a two-dimensional barcode and a unique three-dimensional (3D) fingerprint, manufacturers can now seamlessly integrate authentication throughout their supply chain.
The label can be read by a smart phone or imager based device. By scanning the 3D label, which is unique to each individual product, manufacturers and their customers can instantly check on the authenticity of the product.
The JADAK / Zortag solution protects brand integrity, improves customer satisfaction, reduces warranty expenses, prevents grey market diversion, and prevents counterfeiting and product overruns by contract manufacturers.
Regardless of your product, JADAK has the right technology to help you protect your ROI.